The IH5 Web Principles 1. Information Should Be Easy to Find: Whether it’s on a desktop, tablet or smartphone your visitors need to find information on your website quickly. IH Concepts designs your website with simplicity in mind. 2. Have a Clear Call to Action: When designing a website, you are trying to get your audience to do something. Motivate your visitors to take action or make a purchase. 3. Consider a Website Load Time: 73% of users won’t return if your website takes more than 3 seconds to load. Consider load time; people don’t like waiting. 4. Think of Design and Branding: Look at the whole picture when considering your company’s overall brand. IH Concepts sees your website as a piece of your overall marketing collateral; keeping your brand and your visual message consistent. 5. Go Custom: Your business is unique – your website should be too. At IH Concepts we will help make your website memorable to your visitors.