The IH5 Mobile Web Principles

1. Info Should be Immediate:

Recognizing the time crunch consumers are in today, your mobile website should deliver exactly what users want, when they want it.

2. Make Essential Info a Priority:

When it comes to getting a mobile user’s attention, relevance is key. Dig into what content your consumer is looking for and deliver it efficiently.

3. Create Effective Clickables:

94% of users prefer having clickable phone numbers, emails and addresses. Give your customers an easy, fast and streamlined experience to keep them coming back.

4. Minimize Load Time & Data:

Don’t let speed or data be your limiting factors. 73% of users won’t return if your site takes more than 3 seconds to load. Show that you value your users by creating a site that loads quickly and won’t drain your users’ data.

5. Think Design and Branding:

Design with your brand in mind. It could increase your client base by establishing credibility and making your organization more recognizable. First impressions are everything!



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