IH5 Mobile App Principles - Mobile App Development Madison WI

Your brand is also much more than your logo. It’s how you address customers’ wants/needs and create positive emotional experiences. Plus, a strong brand differentiates you from the competition.

Geometric people connected by yellow arrows suggesting interaction

Apps Should be an Engagement Tool

Functional apps are great, but take it a step further! Use your app to engage your audience by using it as a platform for communication.

Info Should be Streamlined

Give your users the most convenient experience you can. Figure out exactly what info your audience is looking for and streamline it onto your app.

A finger-shaped cursor clicking app-shaped blocks with icons on them

Create Effective Clickables

94% of users prefer having clickable phone numbers, emails and addresses. Give your customers an easy, fast and streamlined experience to keep them coming back.

Minimize Load Time & Data

The user experience can determine whether or not a user will come back for more. Minimize your app’s load time and data usage to ensure a hassle free experience.

Think Design and Branding

Design with your brand in mind. It could increase your client base by establishing credibility and making your organization more recognizable. First impressions are everything!