August 2021

Assess What You Need

When creating your brand identity, it is important to start with asking and answering the following questions: who, what, when, where, and why? Is it necessary?

Simplicity Is Key In Identity

Assess the elements of your logo. Make sure every element of your identity has a purpose. If you don’t need it, take it out – the most successful logos are the ones that are minimal. As the old saying goes, less is more.