May 2019

Allow Enough Leading in Your Copy
Allowing enough space between lines of type is essential. Leading that is too tight, compromises readability. Make sure to give your text enough breathing space so your target is seeing your message.

Manage Kerning Pairs
Spaces in characters vary in fonts. Make sure to spot the space between characters in words, headings, and logos. Adjust kerning to ensure your type looks aesthetically pleasing and communicates your message.