September 2018

Have a Purpose Before You DesignHave a goal in mind before starting a design. This ensures projects will not derail from original plans and will get done on time.

Put Your Audience and Their Interests FirstDesign for your costumers — not for yourself. Keep your target’s interests ahead of your own, even if you may have different ideas than them. Remember when your design marketing collateral you are trying to get them to take action.