In the dynamic world of design, businesses regularly update their visual identity to stay in step with contemporary trends. In 2023, we saw worldwide trends, such as movie releases and decade callbacks, take the graphic design space by storm. At IH Concepts, where we provide cutting-edge graphic design services in Madison, WI, we stay ahead of the curve. If you haven’t kept up with the latest styles, no worries; IH Concepts has your back. Read further to explore the anticipated design trends as we enter 2024.
1. Minimalist
Example for Editorial Purposes Only. IH Concepts does not own copyright of this image. Photo Credit: Metro Design https://metrodesign.net.au/consistency-in-design-2/
For the past decade, Minimalism, the absence of many things, has been a very popular trend and has translated into the graphic design space as well. This is seen with the use of simple lines, shapes, and limited color pallets. This creates an effect for companies that prioritize functionality getting rid of all unnecessary elements. A prime example of this is Apple, once having a rainbow apple as its logo, now opting for only black or white versions of the apple. See it now on their website — https://www.apple.com/
2. Composition-Heavy Designs
Example for Editorial Purposes Only. IH Concepts does not own copyright of this image. Photo Credit: AtOnce https://atonce.com/blog/new-trends-in-graphic-design
In complete contrast to the minimalistic design, composition-heavy designs work to use as much white space as possible using creative illustrations to attract the trendy consumer. The design is very color-rich and can tell a story. This is a great way to incorporate and communicate your business values to your customers. Although there seems to be a lot going on, it is a very strategic design balancing all mediums to communicate the desired message.
3. Visible Boarders
Example for Editorial Purposes Only. IH Concepts does not own copyright of this image. Photo Credit: https://dribbble.com/shots/20134794-Tech-Company-Website
Originally, visible borders were referred to as old as they only functioned to separate clickables on a website, but now in 2024, were see more and more it is being used as a graphic design technique. Not only are borders appealing to the eye, but it maxes out user functionality with the creation of emphasis and consistency. Apple is a very notable brand that uses this technique for its stores and software design style.
4. AI Assistance
Example for Editorial Purposes Only. IH Concepts does not own copyright of this image. Photo Credit: Imagined by @janadambekalne and @MidJourney Text editor: Chat GPT
Since the introduction of artificial intelligence, starting with Siri and recently evolving into platforms such as ChatGPT, AI has further advanced in image creation. Not only have AI designs been timesavers, but they have been seen to use relevant imaging, personalized targeting, and optimization to be sure you get the most out of your AI Graphic design requests and motivation. The most debated topic surrounding AI graphic Design today is copywriting and authenticity claims for the business utilizing them. At IH Concepts we understand that technology has advanced to the point of replacing jobs, but we caution that technology should be used as a tool, not a replacement.
5. Bold and Vibrant Color
There is nothing more attractive to the consumer’s eye than something that pops out at you, and using bold and vibrant graphic design does exactly this. This trend will continue on its rise in 2024 as many companies are looking to give the clear message they are energized and fun. This strategy has the power to guide consumers away from “boring” competitors and call them into action, especially for younger, trendy, audiences.
6. Barbie Pink
Example for Editorial Purposes Only. IH Concepts does not own copyright of this image. Photo Credit: Behance https://www.behance.net/gallery/176002963/Buff-Bar
After the hit movie “Barbie” came out in July of 2023, the official Barbie pink has taken the world by storm. Barbie pink has been seen as the rage in fashion, interior design, and most importantly graphic design. Using bold feminine pink relays the message to consumers that their business is with the times, trendy, and “woke”. The Barbie movie was not only referred to as “fabulous” and “iconic”, but tackled a lot of difficult views in consideration of gender roles and feminism, and using this color lets customers know you embodied these values as well. It’s a color rarely related to professional business and this invitation and using it within designs reforms companies and their view from consumers. Not only that, but Barbie pink is fun!
7. Naturalistic References
2023 was a very eye-opening year as sustainability became and trendier. Businesses will continue to keep up and appeal to the naturalistically aware consumer in 2024 by using earthy tones and calm designs to create a sense of natural beauty and fluidity within their products. Brands or campaigns with a focus on environmental consciousness may adopt this style to convey a connection with nature and a commitment to sustainability. The use of certain images within designs can go even deeper for consumer messaging, for instance, certain flowers may symbolize growth and renewal, while mountains may represent stability and strength.
8. Retro
Example for Editorial Purposes Only. IH Concepts does not own copyright of this image. Photo Credit: EnvatoElements https://elements.envato.com/learn/90s-graphic-design-trends
Callbacks have been all the rage and have even affected graphic design trends as well. Retro Design trends take a blast to the past embracing nostalgia and incorporating aesthetics reminiscent of specific eras. The design goal is to choose color, typography, and illustrations to contribute to the overall nostalgic feel. This especially is seen to be successful when using pop culture references to not only reel in trendy audiences but to bring back the audiences that did experience these trends firsthand.
9. Motion Interactivity
Example for Editorial Purposes Only. IH Concepts does not own copyright of this image. Photo Credit: Green Chameleon https://dribbble.com/shots/4104832-Dark
As you visit a website, you may have noticed that as you explore throughout the page, it seems to move along with you, this is no mistake! This motion interactivity effect keeps the attention of the user and creates an experiential experience like never before. What is great about this trend is it is very versatile as it can be cleverly used to display a function or a fun way to get from one place to another on a website.
10. Multicultural
Example for Editorial Purposes Only. IH Concepts does not own copyright of this image. Photo Credit: Crayola “Colors of the World” https://shop.crayola.com/color-and-draw/crayons/colors-of-the-world-skin-tone-crayons-24-count-5201080000.html
2023 was a year of representation, and Graphic Design played a heavy part in that. For 2024, multicultural graphic designs display a deep understanding of diverse cultures, traditions, and values. It has the potential to contribute positively to social and cultural conversations. Designs that celebrate diversity and challenge stereotypes can foster a sense of belonging and promote cross-cultural understanding. This trend can sometimes be overlooked but will be so important over this next year.
Opting for any of these designs guarantees success for your websites. It’s crucial to stay updated on current trends while creating and developing your website. This ensures increased audience attraction, making your website more visually appealing.
